An AI head start for custom builders
The 24/7 employee
your build company
didn't know it could hire.
Every builder knows AI is coming. Most don't know where to start. Gromit is the simplest first step that pays for itself: it answers texts, qualifies leads, and keeps every conversation moving, so you stop losing deals to whoever replied faster.
Trusted by
As seen at
Utah Valley Parade of Homes
June 2026
100×
more likely to reach a new lead when you answer in five minutes, not thirty.
The average homebuilder takes hours, sometimes days, to get back to a new lead. By the time you reply, someone who didn't wait is already on the phone with them.
Source: Lead Response Management study (Oldroyd)
The quiet inbox
Every after-hours text is a coin flip. More than half of buyers go with whoever replies first. Wait until morning and the lead is already gone.
The Friday-at-5pm tax
Weekend leads, texts during a site visit, voicemails you'll catch up on Monday. By Monday, the lead's already talking to two competitors.
The sales-coordinator trap
Hire an assistant and you've added payroll, training, and turnover — and they still don't work weekends. The job hasn't changed; the cost has.
The Gromit suite
Hunt. Hound. Bark.
Three jobs that used to live across three different employees. Gromit does all of them, all the time.
Hunt
Capture + nurture
From first text to signed contract.
Gromit catches every lead the moment it comes in — QR codes, your website, email, Instagram DMs, direct texts. Replies in seconds, qualifies the lead, and keeps the conversation warm through the multi-month sales cycle. You step in when it matters. Gromit handles the silence in between.
- Instant reply, every channel — text, web, email, social
- Qualifying questions that don't sound like a form
- Smart follow-up through the long middle of the sales cycle
- Hot-lead pings when intent picks up; you decide when to step in
Hound
Project follow-through
Stop hounding. Let Gromit do it.
Once a project is signed, you become the chase department — clients on selections, vendors on bids, architects on plans, designers on decisions, your own team on status. Gromit takes the nagging off your plate so the build keeps moving.
- Chase clients for the decisions holding up the build
- Pull bids in from vendors without writing the email
- Keep architects, designers, and partners on the same page
- Hand you a daily summary instead of a phone full of "any updates?"
Bark
Post-build evangelism
Turn finished homes into your next ten leads.
Your best marketing is a happy client at the right moment. Gromit gathers stories, photos, and referrals after move-in — automatically — and feeds them back into your pipeline.
- Post-build check-ins that surface testimonials
- Referral asks at peak satisfaction
- Photo and story collection without you lifting a finger
Meet Gromit
A quiet, reliable hand
on every conversation.
Gromit is your shop's AI employee. It answers every text, asks the right questions, and writes you a clear summary of every conversation — built for the way custom homebuilders actually work: by phone, in person, on the jobsite.
No new dashboard. No software to learn. No team to retrain. Texts in, texts out. The product is the conversation, and Gromit is good at conversation.
How it works
Three steps. Then it's working.
A prospect texts your number
Via QR code at a Parade home, your website, an Instagram link, or directly. Whatever channel they find you, they reach Gromit.
Gromit takes the conversation
It knows your projects, your style, and your standards. It asks the right qualifying questions — budget, timeline, lot, project type — without ever sounding like a form.
You get a brief
Name, budget, timeline, lot, what they're after. One text. Decide whether it's worth your time. Gromit handles the rest until you step in.
Ready to stop missing leads after 5pm?
What you unlock
Time you didn't know you'd lost.
Deals you didn't know you'd missed.
Hours back.
The 6-12 hours a week your team spends triaging texts and emails — gone. Spend it on the jobsite, in the office, or at home.
Leads you would've missed.
Every after-hours inquiry, every weekend message, every Friday-at-5pm text — handled, qualified, on file before Monday.
Projects you couldn't take before.
Faster qualification means a tighter book without dropping prospects. Run more business with the same team.
Honest questions
The things you'd rightly ask first.
Will my clients hate that it's AI?
Honest answer: no. We built Gromit to sound like a member of your team — not a chatbot. Most of your clients won't notice. The ones who do will appreciate that you finally got back to them in two minutes instead of two days.
What if it says the wrong thing?
Gromit only knows what you teach it. Pricing, project specifics, timelines — you control all of it. And it never commits you to anything. Every decision stays yours.
Do I need new software?
No. Gromit lives inside your existing texts. There's nothing to log into, nothing to learn. If your team can read a text message, your team can use Gromit.
Who it's for
Custom homebuilders who'd rather build than babysit an inbox.
- You lose deals to slow response times.
- You're too busy on the jobsite to babysit your inbox.
- You don't want to hire (or train, or replace) another sales coordinator.
- You build homes worth talking about, but struggle to get the word out.
If your jobsite has more pickup trucks than spreadsheets, you're in the right place.
Stop losing deals to a quiet inbox.
Soft launch this summer with a small group of pilot builders. Get in touch — let's talk specifics.