Custom builders win on craft. They lose on follow-up.
The way builders manage their pipeline is broken.
The work that actually matters
Custom homebuilders are craftspeople. The home is the work. Everything else is the tax: the texts, the email threads, the follow-ups, the post-build referral asks.
The tax compounds
Every weekend lead lost. Every prospect that went quiet. Every happy client never asked for a referral. It is not one missed opportunity. It is a steady leak across the whole funnel.
AI that earns its keep
Most AI tools save a few minutes here and there. Gromit takes a job off your plate entirely, the inbox job, and does it 24/7 across text and web, without ever needing to be retrained.
Built for the way you actually work
No new dashboard. No software to learn. Texts in, texts out. The product is the conversation. We built Gromit for builders who would rather be on the jobsite than in front of a screen.
Built by people who've been on both sides.
Sam Norton
Founder
Sam spent years in the custom homebuilding industry running marketing teams and partnering with custom homebuilders before starting Gromit. He kept seeing the same thing: builders who were exceptional at their craft losing work in the gaps between conversations. The Saturday text that never got a reply. The client decision that stalled a build for a week because nobody chased it. The finished home that should have sent three referrals and sent none.
Gromit is the employee he wished those builders had: an AI that handles the follow-up they never have time for, and sounds like a member of their team doing it. He builds it from Utah Valley, tests it with real builders during the Parade of Homes, and shapes it around every conversation he has with the people who do this work.
Give custom homebuilders back the hours they lose to the parts of the job they didn't sign up for, so they can spend more time doing the work that actually matters.